Questionnaire Results

After giving out the questionnaire that we made, we collected the results and analysed them. These were our findings.

Question 1 - How old are you?
The vast majority of the people who took the questionnaire fell into the 13 - 24 bracket. This makes sense since a large amount of our peers would fill out the survey. These young men would be either 17 or 18. We wanted to try and get a stratified sample so we made sure to ask people whom were older as to get a different perspective. As well as this we were rather pleased at this majority group because this is our target audience, we can use these results to try to further understand what our target audience likes and dislikes.

Question 2 - What is your gender?
Due to a similar circumstance so question 1, most of the people who responded to our questionnaire were male. There were a small number of females because we made sure that we got a good sample.

Question 3 - What is your favourite music genre?
The reason that I decided to ask this question was to try and find any links or patterns in what people liked in relation to their age, gender etc... This would allow us to market to our target market better. However, the results are so varied that no pattern can be ascertained. It seems that every genre of music is popular with different people. Music taste is very subjective and changes from person to person.

Question 4 - How often will you watch a song's music video?
Of the people who responded, approx. 70% said that they watch music videos often or sometimes. I found this rather motivating during the production process. Personally, I didn't expect the percentage to be so high, originally thinking that a minority bothered to watch the music video.

Question 5 - What characteristics should a good music video have?
The next three questions weren't multiple choice, any answer could be written down. Since this is difficult to group I have grouped what seem to be the most popular responses together. For example, one of the most popular answers for question 5 was; a good story and interesting visuals. This feedback is very important because it gives us direction. Since we know that most people value good visuals and a story we will focus on having these two things to a high standard.

Question 6 - How do you usually hear a new song for the first time?
The two overwhelming responses to this question are via Radio or an online music streaming service like Spotify.  This is important because neither of these are able to show the music video. It is likely that we will launch the video on YouTube since it is free and easy to do so.

Question 7 - Have you ever heard of Jose Gonzalez before?
This question is meant to see the popularity of the song we have chosen. Generally Jose is unknown, meaning that Far Away will be relatively unknown too. This can be both a blessing and a curse because it means that it will be a fresh perspective on the song for many of our viewers however people may not like the song itself since they have never heard it.


The questionnaire proved to be massively helpful in allowing us to gain an understanding of the people that we are trying to cater to. As well as this it helped us see the general consensus on various topics such as who Jose Gonzalez is. We will use this information during production to try and deliver the best video possible with aspects and ideas that the audience want to see such as a good story and interesting visuals.