Friday, 20 February 2015

Similar Products 2 - 'Stolen Dance' by Milky Chance

'Stolen Dance' is a song written and performed my a German duo called Milky Chance. The song was released in Germany in 2013. It reached No. 1 in several countries such as Austria, France and Belgium. 

The reasons that I wanted to analyse the music video for this song were that it offered interesting contrasts and similarities with both the previous video that I analysed from Mumford and Sons, as well as what my group plans to do. 


As with Babel, this video features the artist performing the song. This is in contrast to what we would like to do. The interesting thing about this video is where the artist performing the song in the video would usually show emotion or tone, here is the opposite. The performer shows very little emotion while singing, instead opting to use the imagery to portray the tone. 

The method of showing this emotion is where this video links to our idea. Images of what seems to be the performers childhood and fond memories are projected onto the set. These images give the tone of what is being sung. These images are also what portrays emotion in the video. The reason these projections are similar is how instead of using a performer or artist to show emotion, imagery will be used. This is what I take away from this music video.

Another way to interpret using imagery is a sort of 'silent storytelling' where no dialogue is used. Instead the story is told entirely visually, relying on the music for tone.

An example of how the video uses visual methods to portray tone and emotion is through the colour pallet used. In Stolen Dance, a lot of greens and reds are used when the music swells, showing how these are happier times, giving the music some energy. This is contrasted by grays and dark blues during transitions when the tempo slows down. Using this idea, we know that Far Away is a sombre, slow song. To show this visually we would use darker, grey shots. Introducing some colour to show some emotion from the characters. 

1 comment:

  1. This is coming on well, Brad. Don't forget to include details of your audience research with the initial pitches and decisions.

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